Search Engine Optimization (or SEO) is the process of making your web pages rank better in the search engines. How is that done? There are two categories of SEO: on-page, and off-page. On-page optimization means adding very important information to the web pages and underlying code. This information helps make it clearer to the search engine “spiders” what your web pages are really about. Off-page optimization is a process of building recognition to your pages from other web pages in the form of “links” and “citations”. We will start the process that gets you optimized and noticed, and leads to free traffic from the search engines.