With this package, you will get a sleek, modern, and mobile-friendly website customized for your business. The site includes up to six pages. (Additional pages can be created for a nominal charge.) Hosting and video, and backups are included. Having a website that is professionally designed makes a business look credible and helps potential customers to feel safe while doing business with them.
1 new content piece per month
Every month, we create a new blog post or animation video to promote the important aspects of your business. The content messaging is drawn up from the information we collect up front about the business. New content is a crucial part of any good marketing strategy. Providing regular new content helps businesses rank higher in search engine results, and also looks great when seen through social media.
500 guaranteed YouTube ad views per month
This is a video paid advertisement that will show on YouTube before other videos, and the cost is paid by us. We make sure at least 500 people see it per month in your area. A tremendous number of people are watching YouTube videos on a daily basis, and this ad makes sure the business gets exposure to new people every month.
We schedule posts to your Facebook page (8-10 posts per month). The post messaging is drawn up from the information we collect up front about the business. Posting regularly on Facebook makes a business more visible and also helps them appear more credible. Also, whenever a potential customer sees your Facebook page, they will see that it is kept current with recent posts.
We schedule posts to your Twitter account (4-5 Tweets per month). The content messaging is drawn up from the information we collect up front about the business. Twitter posts can help businesses achieve higher search engine rankings and contribute to the “lively web presence” that Google recommends. (See SEO below)
We schedule posts to your LinkedIn account (8-10 posts per month). The content messaging is drawn up from the information we collect up front about the business. Millions of people use LinkedIn every day, and posts will get exposure to other people on the platform. These regular posts will help a business stay top-of-mind to all their connections. LinkedIn is a great platform for “organic” views of your posts by the people with whom you’re connected.
1 Email Marketing Blast per Month
We execute 1 email marketing blast per month to the client’s email list. The business can provide the content, or we can provide it — whichever the client prefers. This email marketing blast is a key component of a good strategy and is important for staying top of mind with people the business has engaged with in the past. Whether receivers open the email or not, they will be reminded of the brand by seeing the message in their inbox. Email is one of the most important online features in a good marketing strategy.
Google Remarketing Ads
This is a tremendous opportunity for massive amounts of exposure at a very low cost. Recent visitors to the business’s website start to see ads from the business on other websites and mobile apps that are part of the Google Display Network. The Google Display Network is the largest audience-reach ad platform on Earth. For this to work, client must have a credit card connected to a Google ad account for direct charges from Google. Also, a daily campaign spending limit must be set. We suggest spending $1 per day for most small businesses.
Advertisers only pay when someone clicks on their ad. All other appearances of their ads are completely free. This is an excellent mechanism for staying top of mind, as well as trying to attract a conversion by making a special offer.
Facebook Remarketing Ads
The works basically like Google remarketing, but the ads appear on Facebook and Instagram. Recent visitors to the website start to see ads from the business on Facebook. For this to work, client must have a credit card connected to a Facebook ad account for direct charges from Facebook. Also, a daily campaign spending limit must be set. We suggest spending $1 per day for most small businesses. Recent website visitors will be reminded often of the business and its offerings.
We provide a phone number for clients to give to happy customers who can call to easily leave an audio testimonial. We use the audio recording to make a video which can be shared through social media and placed on the business’s website. Testimonials are always important for converting leads into customers, and this audio/video content generation method is highly effective for showing credibility.
We work with clients to make sure there is a practical SEO strategy guiding their website and content optimization. We adhere to the basic advice and guidance given by Google for businesses to gain search engine exposure, which is “Keep a lively web presence and create content.” Whether it’s through organic or local search results, we employ a keyword and content strategy that makes sense for getting search exposure to the right people.
All of our content and design tools are up to the latest web specifications, and mobile friendly. Website “responsiveness” is crucially important these days for user-friendliness and Google ranking. All web pages and content items will look great on mobile devices, such as iPhones and Android phones, as well as tablet devices.
Analytics Tracking and Reporting
We setup Google Analytics and provide regular reporting on the amount of traffic the website is receiving. With our Analytics setup, we can dive deep to understand how visitors interact with the site, including the basic “A-B-C’s”: Acquisition (where traffic came from), Behavior (how people behave/engage), and Conversion (are they taking the actions business owners want them to take, such as filling out a form or looking at certain pages). Clients will receive regularly scheduled reports that give results on things like website traffic, social media activity, and ad views, and more. Reports can be received on a weekly or monthly basic, whichever is preferable by the client.
Unlimited Expert Consulting
The world of Internet Marketing can be confusing and overwhelming and should not be navigated properly without an expert who knows the pitfalls and overall landscape. Our clients can always reach out to us by email to ask any type of marketing questions. We are the partner you can rely on to ensure you are on the proper course towards your business goals.